"What Fills Your Cup?" explores the passion that drives the brand and talented individuals in pursuit of craft, art, sport, and other aspirations. The content features Top Chef winner Kristen Kish, professional surfer Brianna Cope, Top Photographer winner Scott Borrero, Roastmaster Doug Welsh, and Beverage Innovator Patrick Main. The campaign includes a series of 30-second and 15-second digital spots, a unique social filter, and a consumer-facing sweepstakes.
PRODUCER / EDITOR
Brianna Cope | Professional Surfer
Kristen Kish | Top Chef Winner
Patrick Main | Peet's Beverage Innovation + Musician
Campaign Spot
Peet's 50th Anniversary Campaign
Press: ADWEEK
Coffee First. Everything Else Second.
