MeUndies is an underwear startup based in Los Angeles. I joined in 2015 to lead brand content strategy and execute various campaigns to grow the brand.
BE BOLD is a biopic series about people who have had to face and make challenging personal decisions, leading to the enrichment of their own lives and the lives others.
The series has been featured by Outside Online, and was accepted into the 2016 Wasatch Mountain Film Festival & the 2016 Trails in Motion Film festival.
Collection of monthly lookbooks art directed for MeUndies. Read more on Racked.
April Fool's Campaign for MeUndies. Written by Greg Fass.
I teamed up with Mike Capes to produce this branded video for MeUndies. Video written and directed by Mike Capes / "The Hacks of Life"
Photo / video documentary of MeUndies underwear production. Shot at several facilities in Izmir and Istanbul, Turkey.
Behind the scenes of Lil' Dicky's "Looking for Love Tour" for MeUndies
Field Tests is an ongoing user-generated campaign for MeUndies. I work with outsource content creators around the globe to produce raw content, which I then edit into short advertisements.
