Betabrand is the "Kickstarter of clothing" -- an online clothing company based in SF that puts out several limited-run products a week.
I helped grow the company from 7 to 70, executing the various campaigns & designing products as Senior Web Producer and one-stop production shop.
Salmon Run is a collection of reflective running gear I concepted and designed with Betabrand, a San Francisco-based clothing company. The inaugural campaign concluded at 88% over goal, and our first run of men's shirts are currently in production. Additionally, I was responsible for directing, producing, and editing the majority of creative for the campaign.
The shirt is still available for pre-order on Betabrand.com.
Model Citizen is Betabrand's customer loyalty program I helped grow 40K strong, developing it into a vehicle for storytelling. The following stories were produced on zero budget and are responsible for driving hundreds of thousands in sales via email and social media.
Short documentary capturing the journey of Mark Barthelemy, who served as Translator to Dennis Rodman and the Harlem Globetrotters during their visit to North Korea.
Documentary following the journey of twelve BASE Jumper customers across three countries, over the course of four months. Featured as GoPro's "Video of the Day."
My first foray in user-generated content, "Disco Movie" was meant to capture the experience of wearing the DiscoLab collection. Filmed with 20 customers on four continents.
Betabrand is a crowdsourced-design, crowdfunded clothing platform, dedicated to producing clothes that tell a story -- often, with a flare for the eccentric and outrageous. The following videos capture various narratives I had the pleasure of creating for the company.
To celebrate the launch of Betabrand's lightweight corduroy pants, we literally launched a pair of the pants, tethered to several balloons, into the sky. From San Francisco, they traveled over 100 miles South to Monterey, where they were discovered in a plot of restricted land by a government employee.
The Disco Hammock is my first foray in design, completed through collaboration with ENO Hammocks. Read more on Thrillist.
To celebrate the launch of Betabrand's Fall Womenswear Collection, I traveled to LA to interview some of the entertainment industry's strongest female TV writers, producers, actors, and comedians. Read more on Elle.
To celebrate the launch of Betabrand's Fall Womenswear Collection, I traveled to LA to interview some of the entertainment industry's strongest female TV writers, producers, actors, and comedians.
Mockumetary / spoof campaigns for Betabrand starring Zappos' Tony Hsieh and OtherLab's Saul Griffith.
